United Asia Finance (“UA”) has been crowned “Gold Award - Best Use of SEM Strategy” in the “MARKies Awards 2021”, of which the “YES UA Digital Activation Campaign 2020” has been recognized as the most effective campaign among numerous entries in gaining traffic and demonstrating a positive return on investment in the award.

UA adopted effective digital marketing strategies to achieve optimization of conversion by increasing relevancy through tailored content to boost targeted leads and impressions. By leverage different optimization signals and use of portfolio bidding tactic, UA customizes growth maximizing SEM strategy to boost the website traffic. It helps further improve cost efficiency by reducing the Cost per Click and scale up the online loan application volumes.

Hosted by Marketing Magazine, the “MARKies Awards” is a definitive annual marketing event for industry top’s creative and media agencies, as well as marketing professionals of different sectors for recognizing their outstanding achievements on planning and running effective and innovative marketing campaign. All entries submitted are strictly judged by a distinguished panel of judges comprised of experienced marketers and creative professionals in Hong Kong. Therefore, all winning units are brands with the most outstanding performance which are truly well-deserved for the accolade.