Founded in 1993, UA has been leading the personal loan market in Hong Kong with the “Customer First” business model and the belief to lead by innovation. For the past 25 years, UA continues to stay ahead of the market to tailor-made and develop different innovative loan services to fulfill any financial needs.

-1993 Pioneered Debts Consolidation Loan
- 1997 Pioneered Property Owner’s Loan
- 2000 Pioneered “i-Money” Internet Personal Loan
- 2012 Pioneered “No Show” Personal Loan

This year marks the 25th anniversary of UA. The new campaign continues to extend the theme and spirit of "YES, UA" and shares with the public again on our unchanged belief and persistence in offering service with sincerity to every customer alongside with professionalism and the continuous pursuit of advancement towards perfection. All of these push to drive us to provide the most caring service to customers to let them let go of their worries anytime anywhere, so that they can fully focus on what matters to you most. Whatsoever it is the business you have committed in, the beloved ones in your family or the sweet home that you have worked hard to build, UA is always your most reliable financial supporter, to enable you to fully focus on what you care most in your everyday life.

For 25 years, UA has dedicated our efforts in providing the “Customer First” and professional personal loan service, and has helped more than 520,000 customers with their finance problems. We are so thankful to our customers for their unfailing support and trust over time. UA promises that we will continue to offer the best caring services and continue to pioneer even more innovative products to fulfill your financial needs, so that more and more Hong Kong people can “Let go of your worries and focus on what matters to you most!” YES, UA!”.